BOHEMA - After Midnight Before Morning


In the After Midnight Before Morning campaign, I was responsible for the concept and creative direction, shaping an aesthetic inspired by cyberpunk—dark, neon-lit, and full of late-night energy. I created the lookbook, blending a futuristic atmosphere with Bohema’s signature sensibility, and handled the video editing, giving the visuals a rhythm and mood reminiscent of urban sci-fi storytelling. The entire campaign was designed to immerse the viewer in a post-midnight world of contrasts, glowing lights, and subtle tension, while staying true to the brand’s DNA.

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CONCEPT, ART DIRECTION,
VIDEO MONTAGE, LOOKBOOK


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