BOHEMA - Step Forward 2025
In the Bohema Step Forward campaign, I was responsible for the core concept and overarching idea, co-creating the scripts and leading the project’s creative direction. I developed the key visual and designed the campaign’s logotype, building a cohesive visual system aligned with Bohema’s aesthetic. I also created the lookbook, presenting the collection and narrative in a refined, intentional way. As a result, Step Forward gained a clear, consistent visual language and storytelling approach that highlighted the brand’s aspirational and conscious character.
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IDEA, ART DIRECTION VIDEO&PHOTO, GRAPHIC DESIGN
