Coca Cola Company x Biedronka 30th Anniversary x Oscar Cymz x Carla Fernandez 2025
I was responsible for the visual direction of the entire campaign — from defining the aesthetic and developing the key visuals to ensuring consistency across digital and outdoor communication. I co-created the concept for the photo and video shoot and took part in selecting the creative team, including director Mateusz Golis and photographer Wojtek Koziara, to give the campaign a fresh, energetic vibe. I made sure the communication felt light, dynamic, and rooted in the spirit of summer fun, while staying true to the brand’s DNA. The whole experience was designed to naturally engage audiences, bring the idea of “share and have fun” into real life, and highlight the limited-edition Coca-Cola bottle created for Biedronka’s 30th anniversary
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IDEAS, ART DIRECTION VIDEO&PHOTO
