Coca-Cola x Jan Rapowanie for VML / 2025 /
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In this edition of the “Share a Coke” campaign, I was responsible for the concept and overall visual direction - from defining the mood and aesthetic to refining key visuals and communication materials. I co-developed the photo and video shoot concepts and took part in selecting the creative team, including director Mateusz Golis and photographer Wojtek Koziara, to ensure the final output had the right vibe and storytelling. My focus was on blending the world of Coca-Cola with Jan’s street energy, keeping the look fresh, modern, and lifestyle-driven.
I also oversaw the visual presentation of the MISBHV x Coca-Cola merch, making it feel like an integral part of the narrative rather than an add-on. As a result, the campaign came together with a coherent, stylish identity deeply rooted in real urban culture.
IDEAS, ART DIRECTION, VIDEO&PHOTO
