LECH 2024 - Łap Chwile
I provided art direction support for the Lech brand, developing communication in line with the “Catch the Moments” platform. I created key visuals, digital layouts, and OOH materials, ensuring every element captured the campaign’s vibe. On social media, I developed concepts and oversaw the execution of formats that reflected the carefree “here and now” energy. I also worked on non-standard ideas and activations, designing solutions that naturally extended the idea of capturing small moments — whether in digital or in urban spaces. As a result, Lech’s communication maintained a cohesive, dynamic character that genuinely fit into real-life contexts and everyday moments of the audience.
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IDEAS, ART DIRECTION, GRAPHIC DESIGN, PHOTOMANIPULATION, SOCIAL MEDIA, PRINT
